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Miabella is SMUK London founder and creative director. 

As a Danish hairstylist and make up artist, Miabella has always wanted to create a beauty and lifestyle space where guests feel special and get the best treatment.

As UK Lead Educator for Oribe hair care. Miabella indulges her passion for high performance hair styling and training others in the industry. Miabella qualified as a hairstylist in Copenhagen and makeup artist in Los Angeles, California. She was also part of opening the Nicci Welsh Makeup and Hair Academy in Copenhagen. 

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Sophia is the face of our Front of House.  " I like to make the guests at SMUK feel relaxed and welcome with a smile. ". 


After having grown up in Hong Kong, she moved over to the UK 8 years ago. She graduated from university with a degree in Fashion Photography in 2019 and has since then worked as a fashion photographer and a creative producer. With her eye for detail and passion for sustainability, she likes to give SMUK clients the best experience. 


Irene is our head stylist. With many years of experience under her belt, she has built up a stellar reputation earning trust with her clients through her technical expertise and unwavering commitment to understand her clients wants and needs. .


‘Hair has always been my passion from a very young age, I believe that hairstyles are a representation of personality and a way of expressing one’s soul’.


Amanda is our principal stylist. She is passionate about soft blends and balayage with an eye for enhancing natural beauty. She has a wealth of experience accumulated over twenty years and three continents, including freelancing for the fashion industry in South Africa and running her own salon in Tel Aviv.

“My job is so much more than hair. I strive to connect with every person I meet, making them feel cared for and beautiful, inside and out.”


Agata is one of our principal stylists, her past experiences include setting up her own successful salon in her home town in Poland. Her strong passion for hair styling can be seen every day in the studio through her happy nature and motivation to always achieve the best results.

"My favourite part of the job is definitely the satisfaction of seeing a client happy, this is very rewarding and inspires and motivates me to continually increase

my creativity.


Sylwia is passionate about sustainability and organic products. With over a decade of experience in hairdressing, her flair for creating natural and effortless hairstyles has gained her loyal clientele. 

“I believe less is more. I love creating flattering looks that are easy to maintain.”


Mia Cecily is our 3rd Principal Stylist. Mia grew up in the sunny climes of environmentally-conscious Northern California.  Mia was a senior stylist for Vidal Sassoon, San Francisco before becoming creative director of Glasshouse, one of London’s first organic sustainable salons.

 “I’m dedicated to using organic hair products and sustainable practices to prove that beautiful aesthetics are attainable in an environmentally  friendly fashion.”


New Zealand born Ashleigh is our 4th principal stylist. Before arriving in London to further her creative approach to hairstyling, Ashleigh spent 4 years working for a top salon in Auckland.
She spent the past 4 years working for Glasshouse, one of London’s first sustainable organic salons in East London. 

I like to emphasise the importance of healthy hair and conscious beauty. Using natural but functional products makes a difference in the overall appearance and behaviour of the hair with minimal environmental impact.”


Ewa is our principal stylist with over 15 years of experience. During that time she gained an exceptional colour experience. Her passion and creative flair led her to take part in numerous prestigious colour competitions including reaching semi-finals in Wella Trend Vision.

She combines her hairdressing skills with an eye for colour and intuition to create an unique and bespoke style for her client.

For the last 5 years Ewa's been working with sustainable bio-organic brand Oway.

"I believe in healthy hair with an attitude" 


With decades of industry experience under his belt, Sergio brings a wealth of skill, knowledge and a trademark flair to SMUK. With an extensive knowledge of hair colour, he is known for his keen eye and attention to detail.

‘’I love to create bespoke, personalised looks – when I look at my clients, I have a vision and my passion is making it come to life! ’’


Michael began hairdressing in 1991 then specialized in colouring at a west end salon.
He is known for his eye for detail, meticulous technique, instinctively creating the best shades to suit your style.

"My greatest happiness is being in the salon creating colour on my clients some of which have been coming for decades."


Natascha has been hairdressing for 23 years, starting her career at 16 yrs old. Involved in London and Paris fashion week.

Her biggest aim is to make sure every client that sits in her chair feels and looks amazing, whether that be clouring or cutting. 


"After many years in the industry I love that no matter what, I am still learning new things every day."

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