Making small changes to our daily lifestyle can have a big impact on the environment. We often do not think about the small choices we make and forget the after effects of those choices. For example, not carrying a reusable cloth bag to the supermarket and buying single-use plastic bags can lead to the formation of a big landfill that chokes the planet and its creatures. The fashion and beauty industries are no different, they are major contributors to environmental degradation all over the world. Be it due to the heavy use of harmful chemicals or excessive use of water or production of harmful greenhouse gasses. These industries have a great direct impact on the environment because of the packaging practices that heavily rely on plastic and the lack of reusable and recyclable alternatives.
We at SMUK look to change that and do our part for our environment by being sustainable in everything we do. Be it the use of sustainable brands or the eco-friendly floor practices, we are a sustainable beauty and hair salon through and through. To give you a glimpse, we work with products from O-way, a sustainable brand that converted all their Agri cosmetic containers into glass bottles and aluminium tubes, the first to do so in the professional cosmetics sector. They ship them inside boxes of the right size, forgoing over-packaging without giving up on protecting the content. Use only produces ultra-concentrated formulas with a very high percentage of plant-based and biodegradable ingredients. New bottles of the product come with an aluminium lid missing the pump encouraging customers to use the old pump and forgo the use of plastic.
Oribe is another brand we work with that strongly believes in big hair-and a small carbon footprint.
Oribe recently introduced "Litre Refills"as part of their continued commitment to sustainable packaging. They have created new refill pouches for their most popular litre-sized shampoos and conditioners and their luxurious products.
Each pouch uses 71% less single-use plastic than their regular litre bottles. This particular brand is FSC certified and has some of the best packaging practices out there with all cardboard already recycled and further recyclable. They only use plant based/vegetable inks in branding their products and all their cartons are printed in the same.
Thinking of getting your hair coloured in an all natural way with little impact on the environment? Not only in our product selection, but also our whole colour system is carefully curated to have the least impact on the planet with maximum luxury results. SMUK uses sustainable colours and eliminates the use of single use foils. Instead we use a product called ‘PaperNot Foil’, an eco-friendly alternative to foils that benefits us all. The paper can be recycled many times over before it is binned and thus reduces our carbon footprint further. These are just some of the eco-friendly bands we use and some of our sustainable practices. Most of our products are 100% vegan and adhere to our ethos. This earth day we ask you to choose sustainable conscious beauty and help save our planet for future generations.
Words by S. Galla